Marketing and Advertising

The recently launched ICC Code on Marketing and Advertising provides both business and regulators with a globally acceptable framework for responsible creativity and communication.

It helps business by setting out high marketing standards on many tough issues, such as:

  • Online behavioural advertising
  • Digital interactive media
  • Environmental claims
  • Privacy protection
  • Marketing to children

The code offers best practice guidance that applies across all sectors, markets, technologies, platforms and approaches. This new tool will help companies build consumer trust by using high ethical standards when employing today’s and tomorrow’s most innovative techniques to market their products and services.

Download a free copy of the ICC Code on Marketing and Advertising


Other ICC guides in this area include: